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Taking the mystery out of VOIP

VOIP Huntingdon

What Is VOIP?

VOIP stands for Voice over Internet Protocol (in case you wondered!) - Compared to traditional phone systems interlinked through circuits and local exchanges, calls on VOIP are routed through the internet. From an end user perspective however it sounds and feels exactly the same. VOIP calls can be made to traditional phone systems and vice versa.

Tried and tested technology – contrary to popular belief VOIP has been around a lot longer than you may think. It started in 1970 when the US department of defence started testing it! However, in the last 10 years with advancements in broadband speeds and reliability it has become the go to solution for business telecommunications.

Less hardware required – before VOIP, a business would have a phone system tucked away in the office costing thousands to install and sometimes more to maintain. With our hosted system, that box in the office is hosted in the cloud and your desk phones connect to it via the internet. Enabling business scalability and access to features only found on expensive phone systems for all sizes of business.

The Jargon Explained

We know how complicated and daunting all of the buzz words and acronyms can be so we have listed some explanations to some of the more common ones below.


VOIP – Voice Over Internet Protocol, in a nutshell without using any more technical words this is best explained as using the internet for voice communications.


IVR – Interactive Voice Response, a popular option within our phone systems an IVR enables the caller to be presented with options. For example press 1 for sales, press 2 for support.


SIP – To take a small drink of something – just kidding! SIP stands for Session Initiation Protocol SIP is used when a VOIP phone systems communicates with a traditional phone system


PBX – Private Branch Exchange, to keep things simple this is best described as the phone system itself. It decides where to send calls to, when to allow the phones to ring, how to send them out and of course a whole lot more! Traditionally this would have been a box in the office now its hosted in the cloud.


Bluetooth is a technology used for short range wireless connectivity between two devices. A good example of this would be connecting your mobile phone to your in-car hands free system.

Geographic / Non-Geographic Numbers

These terms are used to describe the type of phone number. A geographic number has an area code that you could identify to a specific location these typically start with 01 & 02 an example would be 01223 – Cambridge or 01480 – Huntingdon. A non-geographic Number (yep you guessed it!) is not associated with a location, so these numbers typically start with 03, 08 & 09 and are perfect for businesses who work nationwide.

Phone Number Porting

To port a number is to move (or migratae) a telephone number from one provider to another. For example, moving your landline number currently with BT over to Cloud Cambridge (hint, hint!)

Call Routing

Call Routing is best described as a set of rules defined on the phone system. For example with a call routing group you could choose for only Mark and Tom’s phones to ring, or to ring Mark first and then Tom (if Mark does not answer).


CLID – Calling Line Identification, this is the telephone number you will present to your recipients when calling them that appears on their phone screen before they answer. For example, when we call our clients our CLID is 01223 755556. To call people and show a withheld number would be to hide your CLID.


It’s hard to get through a day without hearing the word cloud! Well for us it is anyway. A "cloud" technology is best described as a service / item / system that would typically be stored within your office, relocated to the internet.

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